Prime Creative Direction, Branding, Packaging Design
Prime is a skincare brand concept I developed for men simple, direct, and bold. I chose red as the key brand colour to convey strength, energy, and presence.
The product range includes a moisturiser, night cream, serum and face mist, each with minimal but striking packaging. The aim was to create products that feel premium but approachable.
Dermacode Creative Direction, Branding, Packaging Design
Dermacode is a futuristic skincare brand I conceptualised. It uses AI tech to scan your face and formulate a serum specifically for your skin’s needs. I designed the branding and packaging with a QR code motif to reflect the tech driven nature of the brand. The concept focuses on customisation, efficiency, and sustainability high tech skincare made personal.
Jadene Cosmetics Packaging Design
Jadene Cosmetics hired me to create packaging that would grab attention in store while reflecting the founder’s pharmaceutical background. Jadene, a Pharmaceutical and Cosmetic Science graduate, wanted designs that felt rooted in science. I came up with three distinct packaging concepts: one inspired by blister packs, another by biohazard bags, and a third based on microscope slides. All three channel a lab like feel with a bold, innovative twist and are designed to meet retail packaging standards, making them shop ready and shelf worthy.
Go Girl Creative Direction, Branding, Packaging Design, Web Design
Go Girl is a lip gloss concept I pitched to SZA, inspired by her always glossy look. The glosses are packaged to look like crystals and come with a leather necklace holder so the product doubles as jewellery and is great for ugc marketing.
Each gloss is infused with a crystal: Rose Quartz (for love), Citrine (for happiness), and Amethyst (for calm). The brand name comes from SZA’s song “Go Gina”, turning each product into a personal affirmation. When I posted the concept on TikTok, it got over 80K views many people said it felt more on brand than what she actually released.
Majiglow Creative Direction, Branding, Packaging Design, Website Design
Majiglow is a body butter concept I pitched to Elsa Majimbo. Inspired by the beauty meets food trend, I created a product that looks like actual butter.
The name combines “maji” (water in Swahili) with “glow”, and the branding mixes Kenyan red with pastel tones for a playful yet meaningful visual identity. The website is clean and fun, designed to reflect Elsa’s personality while keeping everything user friendly.
Dive Creative Direction, Branding, Product Development, Web Design
Dive is a beachy inspired silk scarrf brand that could be expanded into wrap arounds and bikini's. I created from the ground up. The logo features waves to symbolise movement and calm, and I designed a scarf pattern to complement the brand aesthetic. Every product image was edited to look real and ready for market, even though they’re conceptual. The website is clean and luxurious with a coastal twist.
Calling Ad
Design For Calling, I created a motion ad focused on community, connection, and accessibility. I designed a branded phone using their signature colours and logo, making the product feel both nostalgic and modern.
The ad uses playful animation and friendly visuals to show how Calling brings people together. It’s featured on my Instagram and TikTok.
Amani Creative Direction, Jewellery Design
Amani is a jewellery concept centred on the Ghanaian Mpatapo symbol, which represents peace and reconciliation.
I designed the logo and jewellery with this message in mind. The brand name, “Amani”, means peace in Swahili, and everything from the branding to the product design reflects that intention.
SKNTONE Rebrand, Social Media Content, Podcast Conceptualisation & Cover Art, Packaging Design
SKNTONE is a body care brand focused on helping people feel confident in their skin literally. They target concerns like ingrown hairs and discolouration. I proposed a rebrand, starting with a custom pixelated texture for the packaging, inspired by their original design but made more artistic and unique. I redesigned the bottles into sleek cylindrical shapes and refreshed the website using a muted, neutral colour palette earthy yet still luxurious. I reduced the text for a cleaner, more uniform feel.
I also created the concept for SKNTONE Stories, a podcast where people share skincare journeys and talk about issues like colourism and skin concerns in the Black community. The podcast cover mirrors the packaging design for brand consistency. On social, I went with a strategy that’s both visually appealing and educational, featuring a diverse cast that reflects the brand’s target audience.
Lumé Butter Creative Direction, Branding, Packaging Design, AI Campaign Imagery
Lumé, short for “luminous,” is a body butter concept rooted in glow and warmth.
The brown and cream packaging nods to cocoa butter, giving it a sense of comfort and trust. The typography and layout add a modern touch. I also developed AI-assisted visuals to show off the product in a sleek, editorial way.
Halo Creative Direction, Branding, Jewellery Design
Halo is a jewellery concept I created with Halle Bailey in mind. The name is a nod to her son’s name, and the halo motif was inspired by ancient Christian art.
The jewellery incorporates subtle healing crystals, tying in a wellness aspect. I designed the logo, jewellery pieces, and full visual identity with a mix of elegance and spiritual symbolism.
Dragon’s Blood Creative Direction, Branding, Packaging Design, Website Design, AI Campaign Imagery
This skincare concept is centred around Dragon’s Blood, a red plant resin known for its anti-ageing and healing benefits. I built a gothic brand identity, complete with a tattoo style dragon logo and a striking red bottle. The dark, moody website leans into the vampire esque theme. I also created AI-generated visuals to give the campaign a cinematic edge.
Ara Creative Direction, Branding, Product Design, Web Design
Ara is a wellness brand I pitched to Tems, based on African wooden body sculpting tools. “Ara” means “body” in Yoruba Tems’ native language.
I designed the logo inspired by the curves of the female form and chose a soft, beachy palette of blues and yellows to evoke calm and clarity. I also designed the tools themselves and built a website with a modern, wellness led aesthetic.