Packaging Design · Beauty · Client Project
The Challenge
With several products launching across different formats, Jadene needed packaging that could give each product its own personality while still feeling unmistakably part of the same brand.
The identity needed to balance beauty, playfulness and product innovation, without falling into traditional clinical beauty aesthetics.
The Approach
I developed a packaging direction built around soft colour, clean typography and science-inspired graphic details.
Rather than making every product identical, each piece was designed as part of a wider visual family. The packaging could flex depending on the product while maintaining recognisable Jadene branding throughout.
For products such as the colour-changing cheek and lip oil, pigmented lip gloss and lip primer/top coat, the packaging used different formats and visual treatments while retaining a consistent overall language.
Creating a packaging system for a playful, science-led cosmetics brand.
JADENE
COSMETICS
Jadene Cosmetics approached Studio G to develop packaging for a growing range of lip and complexion products. The challenge was to create something that felt distinctive and youthful while still communicating the innovation behind each formula.
What I Created
Packaging concepts and artwork Product-specific visual directions
Typography and information hierarchy
Graphic elements and pattern development
Packaging mock-ups and presentation
The Outcome
The final direction created a more cohesive packaging system across Jadene's product range, giving the brand a visual language that could accommodate different products while remaining recognisable as Jadene.
jadenecosmetics.com
Brand Identity · Packaging · Web Design · Founder-Built Brand
The Challenge
The aim was to create a fragrance brand that felt premium and distinctive while moving away from the traditional codes of luxury perfumery.
Que Herba needed an identity that could communicate luxury, individuality, natural ingredients and cultural representation, while remaining genderless and contemporary.
Representation was also an important part of the brand. The identity intentionally centres a Black woman with locs and tribal jewellery within a category where that imagery has historically been less visible.
The Approach
I developed Que Herba as a complete visual ecosystem rather than designing individual assets in isolation.
The brand identity established the visual foundation, which was then carried across the fragrance products, packaging and digital experience.
The creative direction balances a premium fragrance aesthetic with expressive graphic elements, allowing the brand to feel luxurious without becoming overly traditional or clinical.
Each element was designed to work together, from the logo and product presentation through to the website, creating a recognisable world around the Que Herba brand.
Building a genderless fragrance brand from identity through to digital experience.
QUE HERBA
Que Herba is a genderless luxury fragrance brand centred around natural fragrance oils, individuality and wellbeing. The brand’s Evoke Collection consists of three fragrances, Acuity, Blessed and Cool, formulated around different moods and sensory experiences.
As founder and creative director, I developed the visual world of Que Herba from the ground up, creating the brand identity, product design and e-commerce experience.
What I Created
Brand strategy and creative direction
Logo and visual identity
Product and packaging design
Art direction
E-commerce website design
Digital brand assets
Product storytelling and visual presentation
The Outcome
Que Herba developed into a fully realised consumer brand with its own identity, physical product range and e-commerce experience.
The resulting system gave the brand a consistent visual language across product and digital touchpoints, while creating a foundation that could expand with future collections.
The final website brings together the brand story, product range, editorial content and online shopping experience within one cohesive digital space.
queherba.com
E-commerce Design · Merchandise Design · Client Project
The Challenge
The challenge was to take an existing brand world and translate it into something people could physically wear and purchase.
The merchandise needed to feel connected to the wider Disruptor identity, while the website needed to make the collection easy to explore and shop without losing the personality of the brand.
The Approach
Working within the existing creative direction, I developed merchandise designs that extended the Disruptor brand into apparel and then carried that visual language into the online store.
Rather than treating the merchandise and website as separate pieces, the aim was to create a consistent experience from the first brand interaction through to browsing individual products.
The Shopify store was designed around a straightforward, product-led structure, allowing the different collections to remain distinct while still sitting within one recognisable Disruptor world.
Translating a bold brand identity into a merchandise collection and digital storefront.
DISRUPTOR
Disruptor is a merchandise platform powered by Symphony Co, built around statement-led apparel and community-focused collections. Studio G was brought in to develop the merchandise and create the e-commerce experience that would bring the products together in one cohesive destination. The live store currently features the Disruptor, Joy Factory and Tribe collections across products including T-shirts, hoodies and accessories.
What I Created
Merchandise design
Apparel graphics and product applications
Product mock-ups
E-commerce website design
Shopify store build and implementation
Collection and product page design
Digital merchandising
The Outcome
The project resulted in a live e-commerce platform bringing Disruptor's merchandise into one dedicated retail experience.
The final store provides a clear framework for multiple collections and products, giving the brand an online space where its visual identity could extend beyond content and into physical merchandise.
disruptor.shop
E-commerce Website Design · Digital Experience · Client Project
Creating a digital home for a Manchester streetwear brand built around culture, confidence and community.
BIGSHOUT
BigSHOUT is an independent Manchester streetwear brand founded by Kosay Camara. Beyond selling apparel, the brand positions itself as a platform celebrating local creatives, entrepreneurs and young people taking positive paths within the city.
Studio G was brought in to translate the existing BigSHOUT brand into an e-commerce website that could house its products, communicate its story and give customers a dedicated place to engage with the brand online.
The Challenge
BigSHOUT already had a strong personality and a clear connection to Manchester culture, but needed a digital space capable of bringing together its brand story, growing product catalogue and community-focused messaging.
The website needed to feel expressive and accessible while still functioning as a straightforward retail experience.
The Approach
Working within the brand’s existing identity and closely with the founder’s direction, I designed the website around BigSHOUT’s bold, energetic personality.
The site combines storytelling with commerce, giving space to the founder’s journey and wider mission while keeping the product experience easy to navigate.
The store was structured to accommodate an expanding range of products and colourways, with BigSHOUT currently selling more than 20 products across caps, bucket hats and other streetwear pieces.
What I Created
E-commerce website design
Website structure and user journey
Shop and product page layouts
Digital brand application
Content hierarchy
Website build and implementation
Responsive digital experience
The Outcome
The project resulted in a live e-commerce platform giving BigSHOUT a central destination for its products, story and community-led positioning.
The website allows the brand to sell directly to customers while communicating the wider purpose behind BigSHOUT: celebrating Manchester creativity, self-expression and positive ambition.
bigshout.co.uk